Most marketers love to create and detest repetitive work. Just as many of us, too. Automating simple or advances scenarios like sending sequences of emails based on chosen parameters is a marketers’ lifesaver. But it tends to be too complex, technical and with a steep learning curve. That’s what we’ve improved in this project.
Digital Experience Platform
I’ve dedicated almost 2 years to studying marketers’ way of working and mastering the perfect all-in-one tool for them. A digital experience platform contains contact management, an email hub, forms, and more with advanced functionality of dynamic condition making.
Xperience design system
I helped to create a set of atomic tokens (colors, typography, shadows,…), and decision tokens. Based on these I created components and other more complex compounds while defining rules on how and when to use them.
Sentiment analysis for written content (AI)
AI-powered tools can be super helpful for dull and repetitive work but also to help create or perfect any content. Designing and implementing a sentiment analysis tool was a great experience but also a challenge.